Meaning and significances of Ola’s logo:

OLA, the Bhutanese appellation for the crow, serves as the emissary of Ap Chundu, a revered local deity, conveying messages between deity and people, a symbol of love, care and respect. It is also widely believed that the singing of this revered bird heralds the arrival of esteemed guests, prompting hosts to prepare eagerly for their comings. Ola on a global level carries the connotations of “Happiness” and “Wonderful,” beyond its common usage as “Hello and Hi”

The large emphasis and depiction of the word “Ola” in the logo symbolizes its universal significances, while the inclusion of the bird in the logo honours its roots. However, the crow is not depicted in its traditional black, instead it is depicted in orange, a deliberate measure that aligns with Ola’s global mission. The orange hue symbolizes optimism, happiness, and enthusiasm, representing the positive energy and forward-thinking approach the company brings to the travel industry.

This colour transformation highlights the blending of local tradition with a modern, global outlook. While the company honours the cultural significance of the crow, it also adapts this meaning to a broader context, ensuring that the values of love, respect, and care extend beyond cultural boundaries and into the world of travel.